SDI Upgrades to Support LACOSTE’s Newly Established E-Commerce Operations

LOS ANGELES, October 27th, 2014 — SDI, a leading provider of materials handling systems and solutions to the retail, wholesale, fulfillment and e-commerce industries, has announced it has completed warehouse control system (WCS) upgrades at the LACOSTE distribution center in Carlstadt, N.J., as part of LACOSTE’s overall effort to establish in-house, e-commerce operations.

Upgrades to SDI’s WCS were required in order to interface with the newly installed Manhattan Associates warehouse management system (WMS). As a tier 1 WMS, Manhattan’s system provides the functionality and capabilities necessary for LACOSTE to successfully transition to in-house, e-commerce operations.

“It is essential for LACOSTE to fulfill our goal of becoming an Omni channel company,” said Seth Beardsley, LACOSTE DIRECTOR OF SUPPLY CHAIN. “Nearly ten years ago SDI helped our logistics take our business to the level it is today and, with SDI’s partnership, we have taken another large step level of business excellence. The project team of SDI led by Bob Jackson and the LACOSTE team led by Julien Berweiller, brought to life the vision of our business-to-consumer distribution, which is being realized today.”

SDI upgraded and integrated four software systems, including the WCS. Others included the unit distribution sorter, print and apply system, and shipping system.

“These system upgrades were a critical step in helping LACOSTE assume all e-commerce sales and fulfillment responsibilities,” said Krish Nathan, SDI CEO. “While only in the early stages of the transition, we anticipate that LACOSTE will not only see operational efficiencies inherent to these types of upgrades, they will be able to more quickly realize the cost savings and operational benefits they expect from eliminating third-party, e-commerce facilitation.”

The upgrades and integrated systems went live over the weekend to minimize operational interruptions. “SDI was a strong partner for LACOSTE and was able to deliver the vision of the business,” said Gerard Pena, LACOSTE COO.

SDI staff remained on-site to ensure successful training and implementation of the upgraded systems.

“It’s of utmost importance that we accommodate our customers’ schedules and keep costs associated with these transitions as low as possible,” said Nathan. “By providing detailed system training to key personnel and supporting their go-live transition on-site, we were able to help LACOSTE keep disruptions to operations at an absolute minimum,” he said.

According to Nathan, a separate system implementation is also in process that will help LACOSTE efficiently handle merchandise returns.


SDI has been offering turnkey materials handling systems and solutions for more than 35 years to brands all over the world. With a strong background servicing the retail industry, SDI is the preferred solutions provider for apparel manufacturers, retailers and distributors. They are specialists in apparel sortation and unit handling, consulting, engineering and design, systems and software integration. SDI integrates various technologies often used in flat unit sortation systems primarily for garment sortation and is the inventor of the world’s first-ever, flexible, Bombay-style unit sorter for apparel, SORTRAK®. Headquartered in Los Angeles, California, SDI is a multi-national organization with operations around the world, servicing both international and domestic clients. SDI currently has more than 400 distribution center systems installed worldwide. Learn more at


Media contact:
MariaElena Ladron de Guevara